The Client
American specialty retailer of women’s casual apparel and accessories.
The Challenge
The Solution
ACA chose to work with MST Solutions after successfully using its services to implement Sales Cloud and due to the company’s previous experience implementing Pardot for other organizations. MST Solutions conducted discovery sessions with the sales and marketing teams to fully understand their pain points and requirements for the new system. MST Solutions automated marketing segments for email campaigns, added form handler code to existing website forms and integrated Salesforce and Pardot. A significant amount of data and marketing assets were then migrated from the legacy system to Pardot, creating a single source of truth for the organization. With the two systems integrated, MST structured the email campaigns in a way that allows for sophisticated analysis of email performance.
- Provide two work streams in parallel to manage production support as well as re-implementing Oracle Commerce
- Introduce Endeca XM to provide personalization capabilities
- Implement new fulfillment/OMS platform and Integrate CRM
- Implement buy-online-pick-up-in-store functionality
- Develop a fully responsive, WCAG/ADA compliant site using Foundation 6
- Deploy new fulfillment provider using MuleSoft in CloudHub
- Implement data analytics with extracts for BI reporting
The Outcome
- Stabilized, upgraded ATG site
- Increased personalization with Endeca XM
- Processed 100K+ orders and order status updates between Thanksgiving and Cyber Monday with zero downtime
