Overview
Mastek’s innovative predictive analytics solution addresses key challenges in customer retention and cross-sell opportunities. By analyzing customer behavior and identifying key churn factors, we empower businesses to make data-driven decisions and boost profitability.
Key Highlights
- 20% Cost Savings: £2 million saved through targeted retention strategies.
- Enhanced Insights: Survival analysis identified top churn reasons for improved decision-making.
- Cross-Sell Success: Identified £1 million in additional opportunities over two years.
Why Focus on Retention?
- Retaining customers costs 5x less than acquiring new ones.
- A 5% increase in retention can lead to 50% higher profits.
- Cross-selling to existing customers is 5x more effective than acquiring new customers.